Press/Media

Welcome to the Specialty Sports Venture Press Room

where you can find not only updates as to what's going on within SSV, but also information on events that have passed. If you have general information questions, please contact awilloughby@ssv.net

For all Media Inquiries, please contact Joan Christenson (970) 509-0710

ANNUAL ADOPT-A-CAUSE CAMPAIGN LAUNCHES AT LOCAL SPORTING GOODS STORES
(Colorado Ski & Golf, Colorado Ski & Sports raising funds for Children's Hospital)

Broomfield, Colorado, Nov. 21, 2011-Beginning Wednesday, Nov. 23, just two days before "Black Friday" and one of the busiest shopping days of the year, thousands of employees working at more than 165 Specialty Sports Venture (SSV) sporting goods stores across Colorado, California, Utah and Nevada will begin asking shoppers to dig into their pockets and purses and make a contribution to their annual Adopt-A-Cause efforts for a local cause or charity.

In Denver and Colorado Springs, the four Colorado Ski & Golf stores as well as the newly opened Colorado Ski & Sports, are raising funds for two Children's Hospitals--the Denver stores will be raising funds for the Denver hospital--ranked as one of the best children's hospitals in the United States while the Colorado Springs store will channel their fundraising largesse to the Memorial Hospital for Children in Colorado Springs. Shoppers making purchases at these five stores will be asked if they want to participate in the effort. The campaign continues through Jan. 8, 2012. In addition to money raised by the individual stores, the Vail Resorts Echo program will match an extra 50 cents for every dollar collected up to $100 donated by individual customers.

Colorado Ski & Golf employees and managers selected both hospitals again this year and will be encouraging shoppers who are making a purchase to make a contribution at whatever level they can-no matter how large or small.

The Adopt-A-Cause campaign is entering its 14th year and is part of a company-wide effort among the sporting goods stores and rental shops that are part of the SSV collection based in Broomfield, Colo. Last year, the program raised more than $172,000, including the matching funds from Vail Resorts Echo program, for 14 different charities in the four participating states including many mountain communities in Colorado and Lake Tahoe as well as urban shops in Denver, Salt Lake City, San Francisco, East Bay and Sacramento.

"Our employees are passionate about Adopt-A-Cause because it provides a meaningful way for them to help an important cause in the local communities where they live and work," explains Kat Jobanputra, COO of SSV, the retail division of Vail Resorts. "Being actively engaged in helping our hometowns has always been one of SSV's core values and Adopt-A-Cause allows our local employees to help raise money for local charities and causes they believe in."

ANNUAL ADOPT-A-CAUSE CAMPAIGN LAUNCHES TO SUPPORT BIKES FOR TYKES
(Five Bicycle Village shops raising funds to help provide bikes to needy kids)

Broomfield, Colorado, Nov. 21, 2011-Beginning Wednesday, Nov. 23, just two days before "Black Friday" and one of the busiest shopping days of the year, thousands of employees working at more than 165 Specialty Sports Venture (SSV) sporting goods stores across Colorado, California, Utah and Nevada will begin asking shoppers to dig into their pockets and purses and make a contribution to their annual Adopt-A-Cause efforts for a local cause or charity.

In Denver and Colorado Springs, the five Bicycle Village stores are doing double duty to help Bikes for Tykes, a non-profit organization that provides refurbished and reconditioned bikes for at risk youth along the Front Range. All the Bicycle Village stores serve as collection points for anyone wanting to donate their old bike. The staff then sends the "recyclable" equipment to Bikes for Tykes, where they are reconditioned before distribution to a variety of charities.

Shoppers making purchases will also be asked if they want to participate in the effort and make a contribution at whatever level they can-no matter how large or small.

The campaign continues through Jan. 8, 2012. In addition to money raised by the individual stores, the Vail Resorts Echo program will match an extra 50 cents for every dollar collected up to $100 donated by individual customers.

Bicycle Village employees and managers selected Bikes for Tykes for the tenth consecutive year because their staff consists of avid cyclists that want to share their passion for the sport with youth interested in having a bike of their own according to regional manager Bruce Douglas.

The Adopt-A-Cause campaign is entering its 14th year and is part of a company-wide effort among the sporting goods stores and rental shops that are part of the SSV collection based in Broomfield, Colo. Last year, the program raised more than $172,000, including the matching funds from Vail Resorts Echo program, for 14 different charities in the four participating states including many mountain communities in Colorado and Lake Tahoe as well as urban shops in Denver, Salt Lake City, San Francisco, East Bay and Sacramento.

"Our employees are passionate about Adopt-A-Cause because it provides a meaningful way for them to help an important cause in the local communities where they live and work," explains Kat Jobanputra, COO of SSV, the retail division of Vail Resorts. "Being actively engaged in helping our hometowns has always been one of SSV's core values and Adopt-A-Cause allows our local employees to help raise money for local charities and causes they believe in."

FIRST EVER COLORADO SKI & SPORTS SHOP TO OPEN IN PARK MEADOWS

(New name, new inventory for Colorado sporting goods store)

Broomfield, Colorado, Nov. 17, 2011-Expanding beyond the well-established brand of the four Front Range Colorado Ski & Golf stores, the new Colorado Ski & Sports shop in the Park Meadows complex opens on Monday, Nov. 21 in 28,000 square feet of retail space that was vacated by Comp USA nearly three years ago. The new store also provides an economic boost to the area with the hiring of 55 new employees.

The new store will offer the same popular products and services as the "sister stores" of Colorado Ski & Golf such as Junior Trade In for skis and snowboards, custom boot fitting, Professional and Performance Tunes for skis and boards--and 100 percent satisfaction guarantees on every sale and service.

For the summer crowd, Colorado Ski & Sport will offer complete custom golf fitting and personalized needs assessment through the use of the high tech launch monitor that gauges club head speed, loft and distance.

"It's the same great gear and expert service that people expect from a Colorado Ski & Golf store but with so much more," enthuses Randy Bush, regional manager for the chain of four, soon-to-be-five stores. "Because of the huge amount of space we have in this location, we're going to have Denver's largest selection of ski and snowboard equipment, apparel and footwear in one place plus we are introducing camping gear and equipment to our mix. And, of course, we'll definitely become the south Denver headquarters for our Junior Trade In program that grows virtually every year," he adds.

Adults can also take advantage of season long rental packages. The new store features a full alpine ski and snowboard rental department with skis, boards and boots from sport level to the latest demos. For extra convenience, daily rental gear picked up at Colorado Ski & Sports can be returned at one of the dozens of affiliated stores throughout Colorado's famed mountain towns from Keystone to Vail and Winter Park to Crested Butte.

To help launch the new store and the holiday shopping season, Colorado Ski & Sports will be offering some exceptional "door buster" deals such as 50 percent off Patagonia Men's Nano Puff jackets from last season and up to 50 percent off men's and women's new skis and snowboards from last season from Salomon, Rossignol, Volkl, Burton and Ride. For more information and special coupons, offers and promotions to help celebrate the grand opening and the Black Friday shopping bonanza, call 720-328-7402 or visit www.coloradoskiandgolf.com.

NEW 'ANY MOUNTAIN' SPORTS SHOP OPENING IN ROSEVILLE

(Latest addition brings total to eight northern California locations)

Berkeley, Calif., Nov. 16, 2011-Any Mountain, the outdoor sporting goods shops that specialize in ski and snowboard equipment and apparel, opens its 8^th store

in Roseville on Friday, Nov. 25 in the recently renovated Roseville Square (just off I-80, Exit 103) next to Trader Joe's. The newest arrival to the Any Mountain family has 14,000 square feet of retail space. The new store also provides a significant economic boost to the area with the hiring of 55 new employees at a time when high unemployment remains a top economic concern.

The new store will offer the popular products and services of all the Any Mountain stores such as Junior Trade In for skis and snowboards, custom boot fitting, precision ski and snowboard tuning and 100 percent guarantees on everything sold. In addition to the winter wear and gear, the store will have apparel, footwear, eyewear and a camping section.

"We will have the largest winter selection of skis, boards and boots compared to anybody in this market-hands down," enthuses Bruno Gotzmer, regional manager for the eight Any Mountain locations throughout the San Francisco/East Bay/Sacramento region. "Any Mountain has been experiencing fantastic growth recently including our seventh store opening in Fremont a year ago," Gotzmer explains. "We think it has something to do with hiring the best people, providing the best service, 100 percent guaranteed satisfaction on everything we sell, and of course, super convenient locations that are easy off and on the freeway.

Other initiatives for the new store include attracting more youths and juniors to the affordably-priced Junior Trade In program that features season-long rentals for kids from tots to teens starting at $54.99 for skis, $44.99 for boots, and $10 for a mandatory safety check-a total of $109.98 for the first year on used or demo equipment. After the first season, participants can exchange equipment for the next size needed for only $25 per piece-skis, boots and snowboards--$59.98/year. Prices include skis/bindings, boots, and poles. Snowboard set ups are also available starting at $64.99 and boots for $44.99 for used or demo equipment for a total of $109.98 for the first season and then like gear, is only $59.98 per years. New ski and snowboard packages start at $229.99 for the first season of participation and then are $114.99 in subsequent years.

The bamboo-accented fixtures throughout the remodeled store were chosen to make both a style and environmental statement. "They create a light and airy feel for the store but they were also selected because they are an earth-friendly product because of their strength and durability and the fact they are a renewable resource, explains Gotzmer.

For more information and special coupons, offers and promotions to help celebrate the grand opening, call 916-742-6475 or visit www.anymountain.net.

Olympic Alpine Gold and Silver Medalist Julia Mancuso in Colorado

WHEN: Monday, Nov. 14 - 12:30 to 2pm

WHERE: Colorado Ski & Golf store - 2650 S. Havana, Aurora

THE FACTS: Julia Mancuso, winner of a gold medal in giant slalom at the 2006 Winter Olympics in Turino, Italy and the silver medalist in both downhill and combined at the 2010 Winter Olympics in Vancouver, B.C., is coming to Denver to meet fans and sign autographs on Monday, Nov. 14 from 12:30 to 2pm at the Colorado Ski & Golf store in Aurora. Mancuso, known for her tiaras, 13 World Cup victories last season and three Olympic medals that are the most ever for a female American alpine skier, will be arriving in the Spyder 40-foot toy hauler. She will be inside the store signing posters and greeting fans. Giveaways during the two-hour session include Spyder t-shirts, Smith goggles and samples of Muscle Milk.

PHOTO OPPORTUNITIES: Julia Mancuso can be photographed meeting fans of all ages and offering encouragement and inspiration.

JUNIOR TRADE IN PROGRAM-GEAR THAT 'GROWS' WITH YOUTH
(The best seasonal ski and snowboard rental deal in Colorado for juniors is at Colorado Ski & Golf --$50/year after the first year)

Denver, Colorado, Oct. 28, 2011-The Junior Trade In program has been going strong in Colorado for 28 years and was designed for skiing and riding families to keep their growing kids in annually updated equipment at a budget-friendly price. Junior Trade In is available for Colorado kids at all five Colorado Ski & Golf stores and Boulder Ski Deals including the newest location opening in Park Meadows in mid-November.

This uniquely affordable ski rental program was created to insure that children's equipment is as modestly priced as possible. After the first season's rental, a complete package for used equipment that includes skis, boots and poles is only $49.99 per year. A mandatory binding check adds $15. Equipment can be exchanged as often as needed during the season to make sure the size and fit remains comfortable-free. The first year kids are registered in Junior Trade In, the cost is $99.99 for used equipment and then each year, a refit into a different set of used equipment is 50 percent off--$49.99. The deal remains in effect for as long as the child continues to rent through the Colorado Ski & Golf program.

The same great deal is also available on new equipment with the net cost after the first year only $99.99. Setups for the first year start at $199. Kids can keep their equipment for an additional season and return it for a 30 percent discount on updated gear after two seasons of usage. Similar deals are available for snowboarders at $99.99 for used equipment and $199.99 for new equipment that includes a full snowboard setup with boots and deck. The 50 percent discount goes into effect the second year of rentals.

"Junior Trade In has been used and appreciated by thousands of Colorado families because of the convenience of having rental equipment all season at an exceptional price," explains Randall Bush, Colorado Ski & Golf regional manager. "The affordability and flexibility of Junior Trade In assures parents that their children are on the right-sized equipment year-after-year at the right price," he added.

Junior Trade In is currently going on at all Colorado Ski & Golf locations with full inventory. For the best selection, families are encouraged to get their children fitted before the holiday season for the largest inventory and options. For more information, go to www.coloradoskiandgolf.com.

Broomfield, Colo., Winter, 2011-12

Skiers and riders traveling to Colorado, California, or Utah can skip the extra weight and excess luggage fees and opt for the convenience, variety and service offered by Rentskis.com, the leader in delivering the most hassle-free ski and snowboard rental service at top western mountain resorts. Last year, their services were in even more demand with the debut of direct-to-room delivery service at several top-tier for no extra charge in Aspen, Breckenridge, Snowmass, Telluride and Winter Park, Colorado as well as in Park City, Utah and Heavenly in Lake Tahoe, Calif. The reason for the big expansion this year? The guest enthusiasm for free delivery service that was seen in Vail and Beaver Creek Resorts for the past three years.

The cornerstone of the Rentskis.com business and reputation remains solid with multiple slopeside shops for easy pick-up and drop-off at resorts like Breckenridge, Keystone and Copper Mountain in Colorado as well as Northstar in California. As always, renters have a solid guarantee-if the equipment isn't satisfactory, they receive a refund for that day's rental or they can exchange their board(s) for another set-up.

"We've continued to improve and expand our Rentskis.com program every year with the ‘best in class' equipment and new slopeside locations," explains Tapio Niskanen, national sales manager for Rentskis.com. "Our shops at most resorts are so close to the slopes that pick up, exchanges, adjustments and storage is super convenient plus we offer the best selection of equipment that caters to every ability level-from tentative beginners to experts who demand the newest high performance demo skis and boards."

With baggage fees now the norm on most major airlines flying into ski destinations, savvy skiers and riders quickly figured out that renting equipment helped avoid excess baggage fees and the hassle of packing and paying to transport their gear. Instead, with the ease and convenience of booking in advance through www.rentskis.com or at 800-544-6648, skiers and riders can try the latest demo equipment and all the advanced technology it offers. Boots are also available.

Before arrival, renters select their preferred equipment and identify the shop closest to their lodging and make their reservation. At the mountain, renters head to the slopeside location they chose, get their equipment fitted and head for the slopes. If they opt for the delivery service, a technician brings their selected equipment right to their lodging.

Rentskis.com is available in a variety of locations with rental centers in Colorado, California, Utah and Idaho as well as Whistler/Blackcomb and Banff in Canada. They have the largest and most reliable rental equipment system in North America with the majority of shops on or adjacent to the slopes for maximum convenience. Besides resorts, rentals are also available at metropolitan ski shops in Denver, Colorado; Salt Lake City, Utah; San Francisco/Oakland Bay area, California; and Appleton, Wisconsin.

An additional incentive for families is that for every set of adult performance or demo equipment rented, a junior (age 12 or younger) gets a free rental for the same number of days at selected stores during non-peak periods. Rates vary based on time of season and location but advance reservations receive up to 20 percent off the regular, walk-in daily price so booking before arrival is a smart move.

Equipment options range from the Sport Package for beginners to intermediates with rates ranging from $19-$52/day depending on resort and season, the Performance Package for intermediate to advanced skiers with at $24- $57/day, and Demos for the most cutting-edge equipment including popular skis from K2, Rossignol, Salomon, Volkl and Nordica ranging from $34 - $67/day. Snowboarders can choose from Burton's line including their innovative Learn to Ride equipment or the latest models from Salomon and Ride.

Concierge service is also available through the Rentskis.com Gold Program with the highest level of personal attention and service. This premier program assures renters the ultimate in efficiency with a personal technician who whisks them through a quick click into the bindings to confirm the settings and they are out on the slopes-even on the busiest days. Gold service also includes free ski and boot storage, daily tuning of equipment and fitting appointments. This service is tailored specifically for skiers and riders with exacting standards.

"We really have it all," enthuses Niskanen. "We have slopeside and city locations, delivery, concierge service, and the prices and products for every customer."

To browse the equipment and make reservations, go to www.rentskis.com

SO MANY BIKE DEALS, SO MANY PLACES, SO MANY EVENTS
(Bicycle Village offers sales, swaps, one day warehouse clearance, and demo days)

Denver, Colo., March 2, 2011-Once again, the four Front Range Bicycle Village stores are making sure that cyclists of every age, shape, size, and ability level can find a set of wheels at a great price for their upcoming biking season. This year's line-up of super-saving events is bigger and longer than ever.

The spring calendar starts with three Deals on Wheels events on three March weekends. The name says it all. The signature event at the Aurora location under the big tent is held March 5-6 starting at 9 am Saturday and 10 am Sunday. Bargain-hunters looking for either road or mountain bikes can save up to 60 percent on more than 3,000 bikes that are assembled and ready to ride at the Bicycle Village tent sale on 2802 S. Havana in Aurora. This is the single largest bike sale in Colorado and features models from top manufacturers such as Trek, Fischer, Bianchi, and Scott. Prices start as low as $99.99 for Trek rental bikes. Every bike purchase includes free lifetime adjustments. A selection of bike models and sizes for kids will also be on sale.

The following weekend, the bargains move south to Colorado Springs to the Bicycle Village at 2450 Montebello Square Drive with the same great inventory, prices and service for Springs residents on March 12-13 starting 9am on Saturday. The final Deals on Wheels event is held at the Bicycle Village store in Boulder at 2100 28th Street on March 26-27 when doors open at 9am on Saturday. A wide selection of gear, clothing, and accessories at 20-70 percent off is featured at all three events.
For even bigger savings, prospective shoppers can go to www.bicyclevillage.com before the sale to register for one of three coupons that can be used for an additional 40 percent off on any single helmet or clothing item or 30 percent of any single eyewear item, or 25 percent of one pair of footwear.

Need to sell before buying but don't want the hassle? Cyclist wanting to get rid of old bikes can drop off their old wheels during the five days prior to the local Bicycle Village bike swaps. Sellers simply fill out a consignment form, pay the $15 bike check fee and then let the staff make the sale. These swaps are ideal for families looking for a good second hand bike that has been safety-checked at a more affordable price than buying new. A "win-win" for everyone.

The dates and locations:
Aurora Bike Swap: April 16 - Used bike drop-off from April 11-15 at 2802 S. Havana
Colorado Springs Bike Swap: April 30-Used bike drop off from April 25-29 at 2450 Montebello Square Drive
Boulder Bike Swap: May 14-Used bike drop off from May 9-13 at 2100 28th Street
Littleton Bike Swap: May 21-Used bike drop off from May 16- 20 at 8100 West Crestline, Unit B
Westminster Bike Swap: - May 21st - Used bike drop off from May 16-20 at 9170 Wadsworth Parkway in Broomfield

And for cyclists that want to try a variety of bikes, participating in the free Trek Demo day on April 23 in Franktown, Colorado at Hidden Mesa Trails is the ideal venue to pedal on a variety of Trek and Fisher Bicycles from 10am to 3pm. For more information, details, and maps, go to www.bicyclevillage.com.

Procrastinators can score great deals and gather a blizzard of information on all things biking related from tuning to training tips during the Bike Expo sale May 7-8 at the Aurora Bicycle Village-the ultimate "try before you buy" event. More than a dozen vendors are onsite on Saturday from 9am to 6pm to provide information about specific models, the latest technology, accessories, and gear. Special activities on both days include free clinics on bike maintenance and bike fitting. Free adjustments for the life of the bike are included with these purchases.

"Consumers today expect great products and good values, especially on their recreational equipment," says Bruce Douglas, Bicycle Village regional manager. "Anyone considering getting a new bike, upgrading their existing equipment, or getting their kids onto a bike, should check out one of these many events to find the right bike at the right price," he adds.

BREEZE OFFERS $9.99/DAY SKI RENTALS
(Popular promotion available every day to walk in customers

Denver, Colorado, March 1, 2011-With spring break just getting underway and families and students looking for the best possible value, Breeze Rentals in selected Colorado and Utah locations are offering a basic sport package that includes skis, boots, and poles for $9.99/day. The rate is available for "walk in" customers at any Colorado Breeze location including the Lakewood store at 6^th Avenue and Simms or in Littleton at C-470 and Broadway. En route to the resorts there are two options: one in Dumont right off I-70 at Exit 234 and in Frisco in the Antlers shop.

In Utah, the special offer is available at the Breeze location in Salt Lake City on Foothill Boulevard at the mouth of Parley's Canyon. The caveat: the killer price applies only to the basic ski package (not snowboards).

For snowboarders or skiers that want to upgrade to a performance or demo package, from now through the rest of the season (yes, during Spring Break), advance reservations get a 25% discounts when booked at www.skirentals.com.

"We know the economy is still making it tough for novice skiers to get on the slopes so this pricing is a great way to give skiers living and visiting Colorado and Utah resorts a much-needed break on their rental costs," said Gary Lisbon, regional manager for Breeze.

WINTER ADVENTURES—OFF THE SLOPES
(The Adventure Desk in Telluride Sports Offers Snowy, Non-Ski Fun)

Telluride, Colo., Feb. 22, 2011—Once upon a time in a long ago century, a ski vacation was all about, well, skiing. A good après ski bar and a steaming hot tub were considered the piece de resistance. No more. Those charming but limited mountain holidays are a thing of the past. Today’s visitor wants to maximize their winter vacation with great skiing and riding but with other adventures too. And, non-slope sliders can join the trip and have as many, if not more, adventures than their snow sliding friends and family.

Visitors to Telluride, Colorado can indulge in snowy activities that range from traditional cold weather favorites such as snowshoe tours or cross-country skiing to experiences that are specific to the rugged terrain of this southwestern Colorado town—like ice climbing or winter rock climbing. The Adventure Desk located inside Telluride Sports in the heart of historic Main Street is ground zero for investigating and booking alternatives and add-ons to a ski and ride vacation.

For addicted skiers and riders looking for access to their next adrenalin event, taking their trip to the next level can be done easily, and literally, by heli-skiing among the famous peaks of the San Juan mountains with Helitrax. A full day of high altitude powder playing costs $999, and multi-day rates are available. Powder pigs that prefer to skip the whirlybird in pursuit of a quieter powder quest can book a guided tour with Back Country Ski & Snowboard with half day tours starting at $125/person for a group of four. Private and full day tours are also available.

Snowshoe tours are perfect for tentative winter explorers or skiers and riders that want to add a backcountry dimension to their vacation. Half day guided tours for a group of four start at $100 while full day treks start at $125. For more gliding and less walking than snowshoes but with access to the same tranquility and scenery, guided Nordic tours starting from either downtown Telluride or Mountain Village are available for private tours or small groups. Prices range from $65-$85 depending on location and group size.

A more challenging and physically demanding option set in some of Telluride’s more rugged terrain is great for athletes that want to get off the beaten trail. The San Juan Outdoor Rock Climbing School offers half and full day tours that include instruction on how to climb, belay and use technical equipment amid the deep canyon walls of the Ophir Valley. Prices start at $125 for a half day for a group of four while rates go up to $300 for a private full day excursion that includes a gourmet picnic lunch at the base of a soaring crag. And yes, kids as young as age 4 can participate.
Telluride’s famously plunging canyon walls offer sheer faces of thickly-coated ice formations where climbers seeking a dramatic learning experience can become acquainted with ice axes, crampons and harnesses before donning a helmet and learning or practicing the technical skills required to scale some of the areas most beautiful ice formations. Group rates start at $125 for a half day adventure.

And Telluride Snowmobiles offer two compelling twists to the typical snowmobile tour—a side dose of either history or hedonism to accompany their ride. Riders can experience the thrill of powering a snowmobile along mountain trails on their trip back in time during the Alta Ghost Town Tour or opt for the Dunton Hot Springs tour—which offers time for a relaxing dip in the steaming natural hot springs. Lunch and towels included on that tour. Prices range from $149-$349 depending on the tour and having one or two riders on a snowmobile.

In this century, a winter vacation just isn’t complete without adding new twists, experiences and thrills and the Adventure Desk in Telluride Sports is the epicenter for gathering information, asking questions, and booking an “un-chairlift” mountain memory.

For more information and details on these tours, visit www.telluridesports.com or call 970 728 4477 ext. 211.

14 HOMETOWN CHARITIES RECEIVE MORE THAN $172,000 FROM ADOPT-A-CAUSE EFFORTS IN COLORADO, CALIFORNIA, UTAH AND NEVADA
(Local sporting goods shops raise funds for local causes)

Broomfield, Colorado, Feb. 2, 2011-Hundreds of employees working at more than 140 Specialty Sports Venture (SSV) sporting goods stores finished their annual Adopt-A-Cause efforts this year by raising $116,830 from customers and shoppers during the month of December and early January to benefit 14 different charitable organizations in the local communities where the stores operate. The recipients range from Children's Hospital in Denver, Big City Mountaineers in the East Bay area of California, and Vail Mountain Rescue to Hospice of Gunnison Valley, Bikes for Tykes, the Roaring Fork Conservancy in Aspen, and Wasatch Search and Rescue in Utah-with many more throughout Colorado.

Additionally, Vail Resorts Echo program sweetened the donation by contributing an extra 50 cents for every dollar up to $100 donated by customers and shoppers. With the matching contribution of $55,216, more than $172,000 will be distributed among the 14 charities. The money is divided based on the amount raised in each region. Store employees and managers identified a local charity or organization to support and then during the holiday season, encouraged shoppers making a purchase to contribute to that organization.

The Adopt-A-Cause campaign is now in its 13th year and is part of a company-wide effort among the sporting goods stores of Specialty Sports Venture (SSV) based in Broomfield.

"It's exciting for us to keep this effective program going and growing in the communities where we live and work because that is vitally important to us," said Kat Jobanputra, COO of Specialty Sports Venture, the retail division of Vail Resorts. "Adopt-A-Cause allows our local employees to be advocates and raise money for hometown causes they believe in."

Charities

Children's Hospital (Denver) * Adaptive Adventures * Toys for Tunes (Boulder) * Bikes for Tykes (Denver) * Angel Baskets (Telluride) * Hospice of the Gunnison Valley * Challenge Aspen * Summit County Search & Rescue * Garfield Search and Rescue * Roaring Fork Conservancy (Aspen) * Vail Mountain Rescue * Wasatch Search & Rescue (Utah) * Tahoe Magic * Big City Mountaineers (Bay Area)

RENTSKIS.COM--DELIVERING THE BEST SKIS AND BOARDS
(Slopeside shops at dozens of resorts; direct to room delivery at selected mountains)

Broomfield, Colo., Dec. 15, 2010-Just in time for the holidays and the rest of the ski season, Rentskis.com has enhanced their free ski and snowboard delivery service at selected locations. This year, Rentskis.com continues to raise the service bar by offering direct-to-room delivery service at several popular resorts while continuing to provide the convenience of slopeside service at dozens of top tier ski and snowboard areas. Delivery service is available at no extra charge in Aspen, Vail, Beaver Creek, Keystone, Telluride, and Winter Park, Colorado as well as in Park City, Utah and Heavenly in Lake Tahoe, Calif. And, renters have a rock solid guarantee-if the equipment isn't satisfactory, they receive a refund for that day's rental or they can exchange their board(s) for another set-up.

There are several advantages to the Rentskis.com program. First, this premium service comes without a premium price. It is truly free and in fact, advance reservations receive up to 20 percent off the regular, walk-in daily price so advance planning can save some appreciable cash. Secondly, unlike other delivery services, if skiers or riders want to change their equipment or make an adjustment, Rentskis.com is supported by slopeside locations at all locations. Clients don't have to wait around for a van to get to them. They simply head to one of the convenient slopeside shops, make the switch, and they are back on the slopes. And for extra peace of mind, Rentskis.com can also deliver that missing article of gear or clothing in children or adult sizes-everything from gloves, goggles, to hats and hand warmers -another distinct advantage over other delivery services. Helmets can also be rented--$10/day additional at Heavenly and $8/day at all other locations.

"Because of our concentration of actual retail stores and rental facilities, we are able to deliver an exceptional level of convenience and service," explains Joe Larkin, senior manager of rental operations for Rentskis.com. "We have slopeside shops at dozens of resorts for easy pick up, exchanges, and adjustments plus we offer a great selection of equipment that caters to every ability level-from easy turning gear for beginners to the newest high performance demo skis and boards for experts."

With baggage fees now the norm on most major airlines flying into ski destinations, savvy skiers and riders quickly figured out that renting equipment at their resort destination helped avoid excess baggage fees and the hassle of packing and paying to transport their gear. Instead, with the ease and convenience of booking in advance through www.rentskis.com or at 800-544-6648, skiers and riders can try the latest demo equipment and all the advanced technology it offers. Boots are also available. By opting for the delivery service, a technician brings the selected equipment right to their door and makes the needed adjustments.

With numerous locations in Colorado, California, Utah, and the Rocky Mountain states, skiers and riders can now simplify their winter vacation with the largest and most efficient rental equipment system in North America. The Mark Travel Corporation, Ski.com, Travelocity, and Expedia all use rentskis.com as their preferred equipment provider. Most shops are slopeside for maximum convenience with additional locations in a variety of mountain communities as well as at metropolitan ski shops in Denver, Colo., Salt Lake City, Utah, and the San Francisco/Oakland Bay Area in Calif.

Rates vary depending on time of season and location and for every set of adult performance or demo equipment rented, a junior (age 12 or younger) gets a free rental for the same number of days at selected stores during non-peak periods.

Options range from the Sport Package for beginners through intermediates with rates ranging from $18-$51/day depending on resort and season, the Performance Package for intermediate to advanced skiers with prices ranging from $23- $56/day, and Demos for the most cutting-edge equipment including popular skis from K2 and the most sought after models from Rossignol, Salomon, Volkl, and Nordica ranging in price from $34 - $66/day. Snowboarders can choose from Burton's line including their innovative Learn to Ride equipment or the latest selection from Salomon and Ride.

"We really have it all," claims Larkin. "We offer the convenience of delivery service at no charge, the flexibility to change equipment at any time during the vacation, and slopeside shops for quick adjustments. It's a pretty sweet deal."

To browse the equipment and make reservations, go to www.rentskis.com.

SPECIALTY SPORTS VENTURE AND VAIL RESORTS ECHO LAUNCH ANNUAL ADOPT-A-CAUSE PROGRAM TO BENEFIT LOCAL CHARITIES

Regional shops partner with non-profits to support local causes

Broomfield, Colo. Dec. 7, 2010-For the 13^th consecutive year, the 160+ retail and rental shops of Specialty Sports Venture (SSV) located throughout Colorado, Lake Tahoe, and the Bay Area of California will rally customers making purchases in their stores to share the holiday spirit by contributing to a vital cause in the local communities where the shops operate. Through Vail Resorts Echo, the company's corporate stewardship program, each region identifies their own cause or charity and then with the support of all employees, educate shoppers about the organization they are supporting and encourage shoppers to contribute whatever they can. Cashiers simply ask shoppers when finalizing their purchase if they would like to contribute.

Last year, through guest donations and a company match, SSV stores raised $190,000, benefiting 15 local organizations.

SSV was purchased by Vail Resorts Inc., last spring and the commitment to Adopt-A-Cause remains intact. This year, Vail Resorts Echo which encompasses three core efforts -environmental stewardship, charitable giving and community engagement, will continue the same matching program, donating 50 cents for every dollar up to $100.

The Adopt-a-Cause program adds a new dimension to the Vail Resorts Echo program, and enables employees to participate in an effort that makes a meaningful contribution to the mountain towns and the urban neighborhoods where they live and work.

"This effort is a long-standing tradition for the employees of Specialty Sports and every year they get more enthusiastic as they spend some extra time with shoppers while letting their community pride and support come through to help some really great local causes," explains Kat Jobanputra, COO of Specialty Sports.

The range of organizations and services vary remarkably. Employees have embraced causes ranging from health care and services to adaptive outdoor recreation programs to search and rescue programs-and everything in between. The common link is that all programs selected were deemed as important and vital to the health and success of their respective communities.

Community regions and the causes they are supporting this year are below:

Any Mountain Sports (Bay Area) - Big City Moutaineers
Aspen - Aspen Challenge
Bicycle Village (Denver) - Bikes for Tykes
Boulder Ski Deals - Toys for Tunes
Breeze Rentals (all Colorado) - Adaptive Adventures
Breckenridge/Keystone/Silverthorne - Summit County Rescue Group
Colorado Ski & Golf (Denver/Colorado Springs) - Children's Hospital
Copper Mountain - Adaptive Adventures
Crested Butte - Hospice of Gunnison
Glenwood Springs Mountain Sports Outlet - Garfield Search and Rescue
Heavenly/Lake Tahoe - Tahoe Magic
Taylor Creek (Aspen) - Roaring Fork Conservancy
Telluride - Angel Baskets
Vail/Beaver Creek - Vail Mountain Rescue
Winter Park - Adaptive Adventures

For more information about Adopt-A-Cause and this year's selected recipients, contact Nicky DeFord of Echo Vail at ndeford@vailresorts.com or 720-524-5020.

BEST SKI EQUIPMENT DEAL IN COLORADO--JUNIOR TRADE IN
(Colorado Ski & Golf offers seasonal ski and snowboard rentals with multi-year deals for junior skiers and riders)

Denver, Colorado, Aug. 26, 2010—Before snapping up a great deal on a season pass or lift tickets for their kids, parents should snag the incredible prices available for seasonal ski and snowboard rentals through the Junior Trade In program—a 27 year tradition for many Colorado families to keep growing kids in annually updated equipment at a budget-friendly price. Junior Trade In is available for Colorado kids at all four Colorado Ski & Golf stores and Boulder Ski Deals beginning Labor Day weekend at the annual SKI REX tent sale at all locations.

This uniquely affordable ski rental program was created to insure that children’s equipment is as modestly priced as possible. A complete set of used equipment is available for $99.99 and includes skis, boots, and bindings. A complete set of used equipment is available for $99.99 and includes skis, boots, and bindings. A mandatory binding check adds $15 to the package price. Equipment can be returned by March 31 and parents can refit their kids into a different set of used equipment for the next season for 50 percent off. Equipment can be exchanged as often as needed during the season to make sure the size and fit is comfortable for the child. The net cost per child after the first year is $49.99 per year.

Junior Trade-In is also available on new equipment with setups starting at $199.99. Return it by March 31 and the 50 percent discount is given for next year’s equipment—net cost is $99.99 per year after the first year. Kids can keep their equipment for an additional season and return it for a 30 percent discount on updated gear after two seasons of usage. Similar deals are available for snowboarders at $99.99 for used equipment and $199.99 for new equipment that includes a full snowboard setup with boots and deck.

“Junior Trade In has provided huge savings for literally thousands of Colorado families that want to keep their kids on the slopes for the lowest possible price,” says Dave Williams, Colorado Ski & Golf regional manager. “We remain committed to keeping prices lows so that kids and their families can enjoy Colorado’s great slopes.”

Press Release Archives

RIDING HIGH IN THE (BIKE) SADDLE; FLY FISHING AND RIVER RUNNING
(Summer fun in Telluride, Colorado)

Telluride, Colo., April 14, 2010—Pedal-pushing over mountain trails vs. quietly casting a line in a serene stretch of the San Miguel River? Or perhaps taking a ride on a water bronco…in the shape of a giant inflatable raft has more appeal? In Telluride, the choice doesn’t have to be either/or. Visitors to this southwestern Colorado mountain town can do it all. They can experience high altitude biking that rewards cyclists with interesting trails and “best of the West” views and the next day join a professionally guided group or book an individual fly fishing expeditions to little-known stretches of river that deliver challenge and excitement to novices and the most finessed fans of the sport. Thrill seekers can take a rowdy ride through running rapids for an exhilarating experience similar to what the West’s first river runners encountered as they mapped and explored the new territory. And rounding out any active week or weekend are jeep tours, horseback rides, hot air balloon rides, and fun camps for kids.

With all this action available, it is no surprise that Telluride has retained its authentic western heritage and it’s reputation for pulse-pounding moments---one that was established more than a century ago when Butch Cassidy robbed his first bank here. However, today’s wild times emphasize the outdoors instead of outlaws.

Modern day adventurers can rustle up their own brand of action by visiting the newly renovated Adventure Desk at Telluride Sports on Main Street in the center of town. The experienced staff has a bead on the best activities—from mild to wild. Whether saddling up for a ride on a two-wheeled steed (aka mountain bike), picking up needed or forgotten camping gear, or prepping for a trip to the river for either fly fishing or floating, all the necessary equipment, clothing, and accessories are available at this single location.

The rivers and streams around Telluride offer plenty of water recreation. Rafting and fly fishing trips can be booked with San Miguel Anglers right inside Telluride Sports. Half and full day raft trips range from the mild to the wild with sections of the San Miguel River delivering anywhere from Class I to Class III rapids and cost $85-$95 depending on the section of the river. Fly fishing trips have space for both novices and experienced casters. Expert guides know where the best spots are for catching Rainbow, Cutthroat, Brooke, and Brown trout as well as techniques to tie the perfect fly, recommending lures, and providing tips for improving an angler’s cast. Half-day trips are $225 for one person, $265 for two people, or $335 for three anglers. Full day trips that include are $290 for an individual, $330 for two people, and $405 for three anglers. Prices include use of a top-of-the-line Orvis rod and reel, lightweight waders, and all the needed tackle.

Another water sport attracting more fans because of the ability to captain their own craft is personal kayaking. With the help of the Adventure Desk, individual and family instruction and trips can be arranged with the Telluride Kayak School.

Mountain biking is one of Telluride’s most popular activities and for good reason. Trail options range from easy to most difficult and the views are dazzling from just about every route and vantage point. Telluride Sports has a full fleet of mountain bikes for rent with front and full suspension. They also rent “tag-alongs” for younger children, tow behind carriages, and baby joggers for $25 day. In addition to their downtown location, bike rentals can also be picked up in Mountain Village at Telluride Sports in Gondola Plaza or Neve Sports. Take a free ride up on the gondola to Mountain Village, rent a bike, and then with the expertise of the guides from Telluride Outside, take a guided tour down the single-track trails of this famous resort and back to town.

Need more? The Adventure Desk can set up a four-wheeling jeep jaunt with Telluride Outside, a Jules Verne style adventure in a hot air balloon with San Juan Adventures, organize an introduction to rock climbing with the San Juan Outdoor School, book an old-fashioned, four-legged horseback ride with Ride With Roudy, or get the kids enrolled in the Kids Day Camp to explore their own brand of fun with the San Juan Outdoor School. For a more sedate pace, they can schedule visitors for a European style trek on tours run by Rider-Walker Adventures.

For mountain bike rentals and reservations, visit www.telluridesports.com, or call 970-728-3134. For information on fishing, rafting, horseback rides, jeep tours, rock climbing or Kids Camp, call 970-728-4477 ext. 211 or for water-based adventures, check out San Miguel Anglers at www.sanmiguelanglers.com or call 970-728-4477, ext. 211.

SUPER-SIZED DEALS ON BIG AND LITTLE WHEELS
(Deals on Wheels Offers Best Bikes and Best Prices for Adults and Kids)

Denver, Colo., Feb. 26, 2010—This is one event where the name says it all: Deals on Wheels—and that’s what shoppers will find. For one weekend only March 6-7 starting at 9 am Saturday and 10 am Sunday, bargain-hunters looking for a new set of self-propelled wheels can save up to 60 percent on more than 3,000 bikes that are assembled and ready to ride home at the Bicycle Village tent sale on 2802 S. Havana. This is the single largest bike sale in Colorado and features models from top manufacturers such as Trek, Fischer, Bianchi, and Scott. Prices start as low as $99.99 for Trek rental bikes. Prices on all other bikes vary depending on the model and features. As an additional incentive, every bike purchase includes free lifetime adjustments. A selection of bike models and sizes for kids will also be on sale.

Besides the enormous bike sale, clothing and accessories are also discounted 20 to 60 percent off on some of cyclist’s favorite brands—Castelli, Pearl iZumi, Sugois, and Fox. For even bigger savings, prospective shoppers can go to www.bicyclevillage.com before the sale to register for a coupon that can be used for an additional 40 percent off on any single helmet or clothing item.

“Everyone is looking for a good deal these days and for anyone considering getting a new bike, upgrading their existing equipment, or getting their kids onto a bike, this is the event to get the best bicycles at the very best prices of the year,” claims Bruce Douglas, Bicycle Village regional manager. “We have road bikes, mountain bikes, women-specific models with sizes and models for every age and ability of cyclist whether they are racers, recreational riders, or commuters,” he adds.

Wednesday, February 10, 2010

Beaver Creek good for beginners, too
By Quibian Salazar-Moreno

More Beaver Creek content: Beaver Creek's varied terrain, open runs set resort apart; The Laughing Bones give cool performance at Crystal Grotto.

Never skied or snowboarded before but always wanted to give it a shot? The question always comes up of where to go, what kind of equipment is needed, and how well trained will an instructor be?
If you’re a beginner, Beaver Creek Resort is a good place to start.

First up equipment:

We rented our equipment from RentSkis.com. The website is easy to navigate and offers services to every major resort in Colorado plus locations in Denver and Boulder to pick up equipment. The website runs similar to buying airline tickets – you put in information of your equipment pick-up and return dates along with the time of pickup and location. That’s followed by renter information, which is basic contact info along with shoe size, weight, height, ski skills and gender.

You have the option of choosing different packages that range from adult and children to performance (expert) or demo (general) in skis along with the brand options like Salomon, K2 or Volkl. You’re then given you’re total for the rental and you pay online through a secure system.

We chose the RentSkis.com location near the Centennial Express lift at the end of the Beaver Creek Village. The pick up was quick and concise. There was just a quick check to make sure our boots fit and we were on our way to ski school. (You can also book lessons at BeaverCreek.com. Prices range from $475 to $675 for private lessons and $120 to $220 for classes.)

Our teacher was a fellow named John from Connecticut who trains with the U.S. Ski Team and also coaches youth and junior skiers in alpine racing. Teachers are well trained and tested and are guaranteed to be above their students ski level. John was so patient, articulate, and clear in his instructions that it would be difficult not to learn how to ski under his tutelage. In addition to that, John had great stories about the celebrities always coming through the resort and hanging out with their families.

We spent most of the day near the Cinch and Hay Meadow runs, sometimes labeled the “bunny slopes,” where beginners learn how to control and get comfortable with their skis and snowboards. The runs aren’t steep at all and there’s hardly ever a line at the lift. We spent most of morning pointing our skis and learning how to turn without the constant rush of skiers and snowboarders zooming past us or telling us to get out of their way.

That’s the best way to learn.

PERFECTLY FITTED BOOTS—ENHANCING SKI AND RIDE PERFORMANCE

Denver, Colo., Winter 2009-10—A great pair of skis or board will probably deliver a disappointing performance if the person is jammed into poorly fitting or uncomfortable boots. Unfortunately, many skiers and riders struggle with boots that are either too big, too small, too narrow, or too wide. The solution: to take advantage of the free boot fitting service available at every Colorado Ski & Golf store as well as Boulder Ski Deals with the next boot purchase. The purchase and free service includes an ironclad guarantee that after three outings, if the boots don’t fit just right, they can be exchanged. For people already suffering from squished or sliding toes and heels in their existing boots, they can benefit from a custom boot fitting that utilizes specially fitted devices to achieve a perfect fit, happier feet, and a higher level of control and comfort on the slopes.

According to Jeremy Sanders, a boot fitter at the Colorado Ski & Golf store in Aurora, “properly fitting boots provide better circulation and decrease the chances of cold and cramping toes. From a performance perspective, a snug fit make it easier to initiate a turn and gives you better edge control on hard or icy snow conditions.”

The four Colorado Ski & Golf locations as well as Boulder Ski Deals offer more than 200 different models of boots so the process is a bit more complicated than first imagined. “The first thing we do is measure the foot for both length and width,” says Sanders. “You’d be surprised how many people wear shoes that aren’t the right size and young people often come in wearing shoes that are two sizes too big because that is the look these days.” After getting an accurate measurement, several boot options are selected that are likely to provide the best fit for that particular foot.

Getting the right flex is the next step. Four different flexes allow skiers to select the type of performance that is their priority. A soft flex allows easier bending of the knees for tentative turners. If the boot is too stiff, it can be hard to initiate the turn for a novice skier. More advanced skiers generally seek a stiffer boot for more aggressive techniques and terrain.

Adjusting for various foot conditions is also critical. “Bunions are a common problem so we often have to heat the plastic and punch out a small space to make the boot more comfortable,” continues Sanders. “We’re also heavily involved with insoles since nearly 75 percent of our boot sales involve orthotics such as the widely available Superfeet or customized inserts with good arch support.”

Experienced ski boot fitters recommend new ski boots about every five to seven years depending on the amount of use. Snowboarders need to make the purchase a bit more frequently because their softer, less expensive boots wear down more quickly-- approximately every two to three seasons.

“The biggest hurdle in boot fitting is that many people insist on buying a bigger size,” says Sanders. Kyle Grow, a snowboard boot fitter at the Aurora Colorado Ski & Golf store strongly agrees. Grow recommends that most snowboarders should wear a half to full size smaller than their shoes which is even more complicated when convincing kids who wear skate shoes that are usually two to four sizes too big.

“Most people don’t have faith in the fact that the boot is going to break in,” claims Grow. It’s really hard to convince them. The people who insist on buy the bigger boot usually come in after a few days on the slopes and exchange their boots for the smaller size.”

When pursuing the right fit in a snowboard boot, Grow reminds her customers that every single boot is different and every rider has slightly different needs. Some styles run a little bigger or a little narrower and experienced boot fitters factor in that information when helping riders find the right boot. Another consideration in boot selection is riding skill and style. While some snowboarders are pretty aggressive and need a stiffer boot, recreational riders usually prefer something softer with more flexibility. For the fashion conscious, there are several different color choices in every model of boots made by Solomon, Burton, DC, Vans, and Ride.

“Ultimately, it is important to trust your boot fitter and to make sure that they have the knowledge and experience to help you find the right boot for your needs,” says Grow. “As the buyer, you need to give them as much information as possible like the number of days you ride and how aggressively you ride. The more information the boot fitter has, the better their ability to help match you with the right boot and a really good fit.”

For more information on ski and snowboard boot fitting, visit any Colorado Ski & Golf store or Boulder Ski Deals and speak to a boot fitter. For locations and phone numbers, visit www.coloradoskiandgolf.com

SKI REX sale--kicks off on Labor Day weekend with on site ski and snowboard recycling

WHEN: Saturday-Monday, Sept. 5-7; 9 am to 6 pm Saturday and 10 am to 5 pm on Sunday and Monday

WHERE: All Front Range Colorado Ski & Golf locations and Boulder Ski Deals

CONTACT: Joan Christensen, 970-726-5645; 970-509-0710 (cell), jcc@rkymtnhi.com

THE FACTS: In addition to being the retail kick off for the upcoming ski season, SKI REX is bring back the well-received, environmentally friendly, and the first ever ski and snowboard recycling program—at all locations.

The super-sized SKI REX tent sale at the four Colorado Ski & Golf shops and Boulder Ski Deals will have hot deals on ski and snowboard equipment, clothing, and accessories during the annual Labor Day weekend sale Sept.5-7. Tons of inventory has discounts ranging from 30-75 percent on thousands of skis, snowboards, boots, bindings, jackets, clothing, and accessories. Skiers and riders can also purchase their season passes for all the Vail Resorts for the upcoming season.

*Ski/Snowboard Recycling--Beginning Sept. 5, Colorado Ski & Golf stores and Boulder Ski Deals are providing a ski and snowboard recycling drop site where skiers and riders can bring unwanted skis, snowboards, cross-country skis, boots, poles and bindings. Equipment in good condition will be donated to charitable domestic programs. Equipment not suitable for charitable ski programs will be transported to a facility south of Denver where it will be shredded and used in a variety of new products including composite decking, flooring, furniture, etc.

VIDEO/PHOTO OPPORTUNITIES: Skiers and riders lining up to be the first to grab great bargains in the outdoor tent erected specifically for this event. Skiers and riders will be bringing in old equipment where Colorado Ski & Golf staff members will be taking the unwanted gear to the back of the stores for storage until enough volume warrants transporting to the recycle center.

LOCATIONS:
2650 S. Havana, Aurora
7715 Wadsworth, Arvada
8100 W. Crestline, Littleton
2454 Montebello Square Drive (corner of Montebello & Academy), Colorado Springs
Boulder Ski Deals - 2525 Arapahoe Avenue, Boulder

BAG THE BAGGAGE FEES WITH SKI AND SNOWBOARD RENTALS
(The best way to eliminate the hassle and the cost of excess luggage)

Denver, Colo., Winter, 2009-10—The debut of baggage fees last season on most major airlines for almost all luggage on flights into ski destinations was not great news for skiers and snowboarders who love their annual destination ski trips. However, savvy skiers and riders did the math and discovered that renting equipment at their chosen destination allowed them to avoid the excess baggage fees and the hassle of packing and paying to transport their gear. Instead, with the ease and convenience of online booking through www.rentskis.com , visitors could “test-drive” the latest demo equipment. The online service offers top-of-the-line demo equipment as well as intermediate Performance and Sport packages while providing an appealing alternative to dragging equipment through busy airports, from distant satellite parking lots, and across icy pavement. Skiers and riders can reserve their equipment in advance and their gear is ready and waiting at one of the dozens of major resorts in the western United States.

Renters select their equipment and then find the shop closest to their lodging. Gear, including boots, can be reserved either online at www.rentskis.com or toll free at 800-544-6648. Once guests arrive at the resort, they simply go to the shop to sign their paperwork and get their reserved equipment fitted before heading out the door.

With numerous locations in Colorado, California, Utah, and the Rocky Mountain states, skiers and riders can now simplify their winter vacation with the largest and most efficient rental equipment system in North America. Travelocity, Expedia, Vacation Roost, Orbitz, Ski.com, and Skireport.com all use rentskis.com as their preferred equipment provider. Most shops are slopeside for maximum convenience with additional locations in a variety of mountain communities as well as at metropolitan ski shops in Denver, Colo., Salt Lake City, Utah, and the San Francisco/Oakland Bay Area in Calif.

Rates vary depending on time of season and location and for every set of adult performance or demo equipment rented, a junior (age 12 or younger) gets a free rental for the same number of days at selected stores during non-peak periods. Renters even have a rock solid guarantee—if the equipment isn’t satisfactory, they receive a refund for that day’s rental and can exchange their board(s) for another set-up.

Options range from the Sport Package for beginners through intermediates with rates ranging from $15-$47/day depending on resort and season, the Performance Package for intermediate to advanced skiers with prices ranging from $18- $52/day, and Demos for the most cutting-edge equipment including popular skis from K2 and the most sought after models from Rossignol, Salomon, Volkl, and Dynastar ranging in price from $26 - $62/day. Advance reservations receive up to 20 percent off the regular, walk-in daily price so advance planning can save some appreciable cash. Snowboarders can choose from Burton’s line including their innovative Learn to Ride equipment or the latest selection from Salomon and Ride.

JUNIOR TRADE IN—SEASONAL SKI & SNOWBOARD RENTALS FOR YOUTH
(Multi-year program offers lowest seasonal rental rates for junior skiers and riders)

Denver, Colorado, Aug. 21, 2009—Got kids? Want them to ski or ride this year? On a tighter-than-ever budget in the current economy? For parents answering “yes” to these three questions, there is a budget easing, seasonal rental equipment option available for Colorado kids through all four Colorado Ski & Golf stores and Boulder Ski Deals beginning Labor Day weekend at the annual SKI REX tent sale at all locations.

This uniquely affordable ski rental program was created 26 years ago to insure that children’s equipment was as modestly priced as possible and to help Colorado families get their kids onto the slopes at an incredibly low price. A complete set of used equipment is available for $95 and includes skis, boots, bindings, and a safety binding check. Equipment can be returned next year by Sept. 30 and for just $20 per item (boots, skis), parents can refit their kids into a different set of used equipment for the next season. The net cost per child after the first year is $40 per year! The Junior Trade-In is also available on new equipment with setups starting at $200. Return it by Sept. 30 next year and the 50 percent discount is given for next year’s equipment—net cost $100/year after the first year! If the kids want to keep their equipment for an additional season, they can keep it another year and return it for a 30 percent discount after two seasons. Similar deals are available for snowboarders with a slightly higher rate-- $110 for used equipment and $200 for new equipment that includes a full snowboard setup with boots and deck.

“Now more than ever, we want to make sure that the cost of ski and snowboard equipment isn’t a barrier for families who want their kids to stay active on the slopes,” says Dave Williams, Colorado Ski & Golf general manager. “Even in this tough economy, we’re committed to keeping prices as affordable as possible so that kids and their families can enjoy Colorado’s world famous slopes,” he added.

MEGA DEALS AT ANNUAL SKI REX SALE
(Labor Day event kicks of ski/snowboard season with abundant inventory, junior equipment packages, ski and boot recycling, custom boot fitting, and Vail season pass sales)

DENVER, COLO., August, 18, 2009—As one of the retail epicenters for the ski and snowboard industry, Colorado skiers and riders can expect “don’t miss” deals this year at the super-sized SKI REX tent sale when it returns to the four Colorado Ski & Golf shops and Boulder Ski Deals stores with hotter than usual deals on ski and snowboard equipment, clothing, and accessories when it kicks off over Labor Day weekend on Sept. 5 and continues through Sept. 20, 2009. The SKI REX team has been purchasing literally tons of excess and unsold inventory from around the U.S. and bringing it into Colorado for one of the biggest versions of this popular sale in years. Major bargains are the norm for skiers and riders on the hunt for last season’s equipment models and style at discounts ranging from 30-75 percent off. Thousands of skis, snowboards, boots, bindings, jackets, clothing, and accessories fill the giant tents at all five locations for the three-day sale. Fashion-forward and “techno-philes” in search of the latest, newest, coolest items for the 2009-10 season can find everything they want with this first look and best prices during the early season. Skiers and riders can also purchase their Epic passes and season passes for Vail, Beaver Creek, Breckenridge, Keystone, and Arapahoe Basin throughout the weekend at all locations.

SKI REX hours are Saturday, Sept. 5 from 9 a.m. to 6 p.m. and Sunday, Sept. 6 from 10 a.m. to 5 p.m. The final day is Monday, Sept. 7 from 10 a.m. until 5:00 p.m. at the following Colorado Ski & Golf locations:

2650 S. Havana, Aurora
7715 Wadsworth, Arvada
8100 W. Crestline, Littleton
2454 Montebello Square Drive (corner of Montebello & Academy), Colorado Springs
Boulder Ski Deals - 2525 Arapahoe Avenue, Boulder

Hottest Deals
Some of the most sought-after items at the best prices at this year’s SKI Rex include:
The Dynastar Legend 8000 ski that blends the perfect balance of waist and tip width to create a platform that floats in softer snow, manages crud, and with its a generous sidecut delivers performance on hard snow and is 50 percent off; and so is the Tecnica Vento 70 Ultra ski boot that is known for its comfort, easy entry, and flex adjustments that provide a soft or hard setting with the turn of a knob. For snowboarders, the Burton Retro Twin snowboard is designed for terrain parks and conquering kickers, rails, and transitions with a freestyle-focused flex that delivers the stability needed—especially at 60 percent off. Another option is the Ride Control snowboard that delivers a smooth, solid ride that is suited for all-mountain riding for 50 percent off.

Junior Trade In Program
SKI REX also features the kickoff weekend for one of the best deals anywhere for Colorado kids ages 4-18-- Junior Trade-In. This uniquely affordable program for kids has been available for 25+ years and was created to insure that children’s ski equipment is affordable—even on a tight budget. For value conscious families, a complete set of used equipment is available for $95 and includes skis, boots, bindings, and a safety binding check. Equipment can be returned the following year by Sept. 30 and for just $20 per item (boots, skis), parents can refit their kids into a different set of used equipment for the next season. The net cost per child after the first year is $40 per year! The Junior Trade-In is also available for new equipment with setups starting at $199.99. Return it by Sept. 30 of the following year and the 50 percent discount is given for next year’s equipment--$99.99/year after the first year! If the kids don’t grow that much or love their current equipment, they can keep it for two years and return it for a 30 percent discount after two seasons. A similar deal is available for snowboarders with a slightly higher rate for used equipment--$110 for a full snowboard setup that includes boots and deck.

Ski and Snowboard Recycling
Back by popular demand, the Colorado Ski & Golf and Boulder Ski Deals stores are offering ski and snowboard recycling--onsite. Beginning Sept. 5 at the five SKI REX locations, skiers and riders can simply bring their unwanted skis, snowboards, cross-country skis, boots, poles and bindings to any Colorado Ski & Golf store or Boulder Ski Deals. Equipment in good condition will be donated to charitable domestic programs. Equipment not suitable for charitable ski programs is transported to a facility south of Denver and is shredded and used in a variety of new products including composite decking, flooring, furniture, etc. A nominal fee will automatically be added to the purchase of new adult skis, snowboards, and boots and all proceeds will be donated to Snowsports Industries America (SIA) to support their national Ski Recycling Program.

Custom boot fitting
For teens and adults looking for boots that deliver performance and comfort, all the Colorado Ski & Golf shops offer unlimited free boot adjustments on new boot purchases for as long as the skier/rider owns their boots. The purchase of new boots during SKI REX includes the iron clad guarantee that if the boots don’t fit comfortably after five outings, they can be exchanged. Experienced ski boot fitters recommend new ski boots about every five to seven years depending on the amount of use. Snowboarders need to make the purchase a bit more frequently because the softer, less expensive boots wear down more quickly-- approximately every two to three seasons.
All items purchased at SKI REX include the Colorado Ski & Golf guarantee of complete satisfaction. If shoppers aren’t satisfied with their new skis or snowboard after three days on the slopes, they can exchange their equipment. This guarantee assures buyers they are buying the right equipment for their needs. Additionally, SKI REX guarantees these are the lowest prices in the nation. If a shopper finds a lower price on a sale item somewhere else, the Colorado Ski & Golf stores will not only match that price, they’ll beat it!

“SKI REX is always huge but I think that the huge amount of inventory we have and the great prices we’re offering will make it even more popular than usual,” said William. “The incredible discounts are obviously the main attraction but we’ve seen the demand for Junior Trade In, boot fitting, and accessories grow steadily in the past few years,” he added.

For additional details and hours, go to www.coloradoskiandgolf.com.
_____________________________________________________________________________________

BICYCLE VILLAGE HELPS PARTICIPANTS GEAR UP FOR BIKE TO WORK DAY JUNE 24

Denver, Colo., June 16, 2009—Thousands of Coloradans will leave their cars in the garage and ride a bike to work instead on Wednesday, June 24 as part of a state and national campaign to promote bike commuting. Benefits include saving money on gas, getting a workout, reducing greenhouse emissions, and reducing the stress of morning traffic jams. Bike commuting is increasingly attractive to workers that want to save money and the environment.

Bike to Work Day is part of a regional campaign coordinated by the Denver Regional Council of Governments to encourage commuting by bicycle. Last year, more than 20,000 Coloradans left their cars behind for the day and pedaled to work--saving an estimated 294,000 vehicle miles.

Before riding off to work, the Bicycle Village staff recommends that commuters prepare to make the journey as safe and comfortable as possible.

“At Bicycle Village, we think it is vital that anyone getting into biking should get started by being properly fitted on their bike,” said Bruce Douglas, regional manager for Bicycle Village. “Finding the right bike for your needs and then making sure that it fits properly can make a big difference in the comfort and enjoyment of bike riding.”

Mayor John Hickenlooper will ride from the Bicycle Village store in Aurora (2802 S. Havana) to Civic Center Park in downtown Denver on Wednesday, June 24, 2009 to lend his support to the annual “Bike to Work Day” event.

Safety recommendations for cycling commuters

Douglas and his staff recommend the following essentials before pedaling off to work for the first time.

1.Get a complete tune-up and safety check for the bike including a brake check to ensure proper functioning and gear testing to make sure the bike is shifting properly.
2. A new, lightweight helmet. The material in helmets can break down after a few years and become less protective and effective.
3. Padded cycling shorts are still the best way to ensure a comfortable ride.
4. Cycling jerseys made of breathable fabrics help keep riders cool.
5. Hydration Packs/Camelbacks allow riders to drink water while cycling from a plastic tube attached to a bladder contained in a small backpack so riders can keep their hands on the handlebars and eyes on the road. They come in varying sizes.
6.Bike gloves can make the ride more comfortable by protecting palms and hands from friction and jarring impacts.
7. Spare tubes, tire levers, and a patch kit are “must haves” in case of a flat tire.
8. Bike pump and CO2 cartridges for a quick fix for a low or flat tire.
9. Cycling shoes with hard soles can help reduce foot fatigue.
10. An ergonomically designed saddle that is fitted to individual body dynamics.

Despite the financial pinch being experienced by many people in this recession, the five Bicycle Village stores located throughout the Front Range report that sales of kid’s bikes, hybrids, and cruiser models are all up this spring. The stores are also reporting that commuter accessory purchases are also up—helmets, lights, locks, and reflective vests as well as the basics for most riders—shorts, socks, and cycling tights.

“People aren’t traveling as much this year and seem to be spending more time on family activities like biking,” observed Jon Jeunette, senior merchandise manager for Bicycle Village.

For Bike to Work Day, more than a hundred breakfast stations will be set up in the Denver and Boulder areas between 6:30 a.m. and 9:00 a.m. with Safety Check Stations at various locations for cyclists needing roadside assistance. Stations will be manned by volunteers and event sponsors. For details on locations and to register for prizes, participants can go to http://www.drcog.org/btwd2009/.

Denver, Colo., October 10, 2006—With a great snow season in the rear view mirror, several promising early season snowstorms this September, and a permanent coat of white along the top of the Rockies, the final shopping frenzy of the season is about to begin at the 15th Annual Ski & Snowboard Expo being held at the Colorado Convention Center the first weekend of November. Tickets for adults are $10 at the door or $7 with discount coupons available at Colorado Ski & Golf stores, in the Denver Post, or on www.skisnowboardexpo.com. Kids 11 and under are free. In addition to a wide variety of attractions such as the Honda Ridgeline Action Park and the Skyriders Aerial Spectacular, Grand Central Entertainment will have non-stop action ranging from sumo wrestling to bongo board competitions while the new Adrenalin Jam will provide big screen, interactive ski and snowboard game experiences on 15 giant screens.

Serious, and even not-so-serious shoppers, will delay their entertainment needs and head directly to the enormous, 20,000 square foot Colorado Ski & Golf ski shop where they can stock up on all the equipment, clothing, and accessories they need for the coming season. Killer deals are available since they will be selling last season’s top-of-the line hard and soft goods at rock bottom prices.

Crucial accessories such as Spyder Traverse gloves with a Gore-tex lining will be reduced from $60 to $34.99 and the men’s Ronin Standard shell jacket from Burton is nearly 50% off—from $150 to $79.99. For jackets for both men and women, it will be impossible to beat the prices on Obermeyer’s stylish Dharma jacket for women with a faux fur collar for $99—especially since the original retail price last year was $220. The same reduction is available on Obermeyer’s Steeplechase jacket for men with a younger cut and styling for just $99. A Giro Fuse “brain bucket,” otherwise known as a helmet, will be on sale for $89.99—a $50 savings during Expo.

For outstanding values on skis, it will be hard to pass on the K2 Apache X ski, an all-mountain ski for high performance skiers who stay on the trails. At $299, this ski has been radically reduced from its $685 retail sticker price last season. An even more versatile ski designed for hard and soft snow without the sticker shock is the Salomon Siam 10 that retailed for $975 last year and will be gliding right out the Expo doors at $449.99 at Expo—more than 50% off. Bindings that work well with both of these skis are the Marker 12.0 Piston bindings that will make it easy to rationalize the purchase of these high performance bindings-- reduced from $330 to $179.99.

Snowboarders will also find plenty of booty for upgrading their equipment at this year’s Expo. Both the Nitro Revolt and Ride Cue snowboards at $179.99 are priced very right for riders looking for better turn initiation and all-mountain mobility for 30-40% off. The Technine Split with its softer flex for smooth and easy turning is half off at $149.99 and the Technine Combo binding can complete the setup for just $59.99—well below retail of $139.99. Finish the package with the DC Emblem boot for just $99.99 with its skate-shoe look and BOA Lacing System.

Ski Expo is a pre-season tradition that provides a single location for skiers and riders to ramp up their excitement for the coming season with great deals on ski equipment and clothing, substantial discounts on a variety of lift ticket and season passes from all of Colorado’s resorts, and the over-the-top, often frenetic entertainment going on throughout the three-day event in Hall F of the Colorado Convention Center. It is a “don’t miss” event for avid winter enthusiasts who count the days until the first snowfall, the first ski area opens, their first chairlift ride, their first turn, and their first run.

HICKENLOOPER BIKING TO WORK FROM BICYCLE VILLAGE

Denver, Colo., June 21, 2006—Mayor John Hickenlooper will participate in “Bike to Work Day” on Wednesday, June 28 when he pedals from the Bicycle Village store in Aurora to downtown Denver. The annual Bike to Work Day is the culmination of Colorado Bike Month and is part of a regional campaign coordinated by the Denver Regional Council of Governments to encourage commuting by bicycle. Last year, approximately 18,000 Coloradans left their cars behind and went to work on a bike saving an estimated 268,000 vehicle miles.

Mayor Hickenlooper begins his ride at 7:15 a.m. from the Bicycle Village store located at 2802 S. Havana and will follow the Cherry Creek bike path to Civic Center Park’s Greek Theater where he will make brief remarks at Denver’s annual Bike to Work Day Celebration. He is expected to arrive at the park between 8:15 and 8:30 a.m.

Hundreds of breakfast stations will be set up in the Denver and Boulder areas as well as Safety Check Stations at various locations in case cyclists need roadside assistance or repairs. These stations will be manned by a contingent of volunteers and sponsors of the day’s events. For details on locations and to register for dozens of prizes, go to www.drcog.org/btwd2006.

According to the League of American Bicyclists, the national organization that actively promotes bike usage, Denver is ranked as a bronze medal city for cyclists. Other Front Range communities identified for their combination of trails, signage, and pedal-friendly policies are Boulder with a gold medal, Fort Collins with a silver medal, and Longmont with a bronze medal ranking.

“Denver’s outstanding network of trails and bike paths make commuting to work by bicycle a viable and appealing transportation option,” said Hickenlooper. “It’s good for one’s health, good for the environment, and is certainly less stressful than dealing with traffic. I hope many Denverites and Coloradans join me in cycling to work on June 28th and make it a regular habit in the future.”

An additional incentive for cycling to work is the record-high gas prices that are showing no signs of decreasing. The benefits are obvious and growing: saving gas money, saving the environment, saving on parking fees, getting in shape, losing weight, and reducing traffic-induced stress top the list.

The trend seems to be catching on. The five Bicycle Village stores located throughout the Front Range report that road bikes sales are up 33.3% for the month of May and are up 22.9% year- to-date. These sales figures indicate that high gas prices appear to be motivating some Colorado workers to try cycling to work.

Before grabbing a bike and heading out the door, the staff at Bicycle Village recommends that cycling commuters prepare to make the journey as safe and comfortable as possible.

“We’re seeing more customers who are interested in riding their bikes to work,” said Bruce Douglas, regional manager of the Bicycle Village stores. “Recreational cyclists are asking for recommendations about what they need to start using their bikes as transportation.”

Douglas and his staff recommend the following essentials before pedaling off to work for the first time.
1. A complete tune-up and safety check for the bike including checking brakes to ensure proper functioning and adjusting the gears to make sure the bike is shifting properly.
2. A new, lightweight helmet. The material in helmets can break down after a few years and become less protective and effective.
3. Padded cycling shorts are still the best way to ensure a comfortable ride.
4. Cycling jerseys made of breathable fabrics keep riders cool and wick away moisture.
5. Hydration Packs are more convenient than water bottles and allow riders to drink water from a plastic tube attached to a bladder contained in a small pack…without having to take hands off the handlebars or eyes off the road. Many of these packs have room to store a change of clothes or other essentials to get riders cleaned up and ready for work.
6. Bike gloves can make the ride more comfortable by protecting palms and hands from friction and jarring impacts.
7. Spare tubes, tire levers, and a patch kit are vital in case of a flat tire.
8. Bike pump—for a low or flat tire.
9. Cycling shoes with hard soles can help avoid foot fatigue.
10. An ergonomically designed saddle that is fitted to individual body dynamics.

SKI REX SALE LAUNCHES 2006-07 SKI AND SNOWBOARD SEASON

DENVER, COLO., Aug. 17, 2006— Temperatures moving down from the triple digit mark and kids prepping to head back to school are two sure signs that its time to start gearing up for the coming ski season. SKI REX marks the unofficial launch of the Colorado ski season with its massive Labor Day sale that has become an annual tradition for avid outdoor enthusiasts. The sale unleashes the largest inventory of skis, snowboards, boots, bindings, clothing, and accessories as well as season pass options for Vail, Beaver Creek, Keystone, Breckenridge, and Arapahoe Basin at four Colorado Ski & Golf locations as well as at Boulder Ski Deals in Boulder.

Skiers and riders planning to purchase the newest equipment and clothing for the 2006-07 season can get the first look and the best prices during this weekend event. Bargain hunters can find discounts ranging from 40-75% on last season’s equipment and clothing. The sale begins on Saturday, Sept. 2 from 9 a.m. to 6 p.m. and continues through Sunday, Sept. 3 from 10 a.m. to 5 p.m. and the weekend launch of this great sale wraps up on Monday, Sept. 4 from 10 a.m. until 5:00 p.m. at Colorado Ski & Golf locations.

For parents needing to get their kids set up for the season, the sale is a real bonanza. In addition to a complete children’s section with equipment and clothing, the sale highlights one of the best deals anywhere for Colorado kids--the Junior Trade-In program. This program was created more than 20 years ago because kids have a predictable habit of outgrowing their skis and snowboards on a nearly annual basis. This long-standing program, featured exclusively at Colorado Ski & Golf stores, features both new and used equipment. Parents can buy used equipment for their kids this year for just $94.98 (including skis, boots, and bindings including a binding check) and then return it next year (by Sept. 30) and for just $20 per item (boots, skis) can upgrade and refit into a different set of used equipment next year. The net cost per kid after the first year is just $50 per year! The Junior Trade-In is also good on new equipment starting at just $190 for new gear. Return it by Sept. 30 next year and get a 50% discount on next year’s equipment….just $95! If the kids don’t grow that much or they love their current equipment, they can keep it for two years and return it for a 30% discount after two seasons of use. A similar deal is available for snowboarding kids with a slightly higher rate for used equipment at $110 for a full snowboard setup—boots and deck.
But the event doesn’t just cater to kids and their needs. For adult skiers and riders who struggle with finding a comfortable boot fit, all the Colorado Ski & Golf shops offer unlimited free boot adjustments on new boot purchases for as long as the skier/rider owns their boots—free. Women looking for women-specific equipment will find it here with plenty of sizes, light-weight styles, and equipment that is designed to better accommodate a woman’s unique physiology.

Finding the perfect ski or snowboard can be a challenge but with the Colorado Ski & Golf guarantee of complete satisfaction, the search and the purchase is much easier. Shoppers can trade in their skis/snowboard if they aren’t just right after three trips to the slopes. This guarantee gives skiers the assurance that they are buying the right equipment.
For value-conscious shoppers, SKI REX guarantees these are the lowest prices in the nation. If a shopper finds a lower price on a sale item somewhere else, the Colorado Ski & Golf stores will not only match that price, they’ll beat it!

Appealing as the inventory and prices are, the excellent customer service is what really sets this event apart from other sales. SKI Magazine ranked Colorado Ski & Golf as one of the Top 50 ski shops in North America and bestowed it with a gold medal for its excellent service. This is the seventh consecutive year that the store has received this prestigious award.
“This sale gets bigger and more popular every year and our customers keep telling us that it is because of the knowledge and expertise of our staff in helping them make their selections as much as the great prices and extensive inventory,” said Dave Williams, regional manager for all Colorado Ski & Golf stores. “Skiers and snowboarders seem to love that they can get everything they need for the ski season including their season pass at a single location.”

SPECIALTY SPORTS VENTURE TO ACQUIRE LARGEST SPECIALTY SKI RETAILER IN NORTHERN CALIFORNIA

Denver, Colorado, July 18, 2005—Specialty Sports Venture (SSV) of Denver, Colo. announced today that it has an agreement to purchase six ski and outdoor stores in northern California with a closing date of Aug. 1. Any Mountain Ltd was in bankruptcy and a judge has approved the proposed sale by owner Bud Hoffman to SSV. The sale is subject to final bankruptcy court approval next week. The six stores are located in Corte Madera, Westgate Village in San Jose, Dublin, Berkeley, Concord, and Redwood City. Any Mountain Ltd was started in 1972 and is the leading ski retailer in the San Francisco Bay Area

“The acquisition of these stores is a fantastic opportunity for Specialty Sports,” said Ken Gart, president of the company. “The Any Mountain stores have been a well-known outdoor sports retailer in the Bay Area for many years with many loyal customers and this purchase allows us to revitalize these shops with our reputation for outstanding customer service and product variety in both winter and summer.”

SSV operates more than 100 shops throughout Colorado that include large retail outlets such as the four Colorado Ski & Golf locations and five Bicycle Village stores. They also operate dozens of small specialty retail shops and ski rental facilities in resort communities throughout Colorado including Vail, Beaver Creek, Aspen, Telluride, Keystone, Breckenridge, Winter Park, and Copper Mountain. Colorado Ski & Golf has been awarded a Gold Medal by SKI Magazine and has consistently been named one of the top 50 ski shops in North America in the past few years for excellence in customer service.

SSV first entered the California market in 2001 when it acquired 16 ski retail and rental shops at Heavenly Ski Resort.

“We’ve heard from many of the ski equipment and clothing manufacturers that we work with that the skill and expertise of the SSV staff would be a welcome addition to the Bay Area market,” continued Gart. “The success we’ve had at Heavenly makes us confident that this acquisition is going to be good for our company and very good for outdoor enthusiasts in northern California who want a strong, vibrant outdoor retailer in their area.”

Preliminary plans are to retain the name of the Any Mountain shops in the Bay Area. Under SSV, the six stores will be organized in a model similar to Colorado operations with mountain shops and city stores coordinating their products and tailoring their inventory to match the needs of their customers. Two primary goals will be to continue the high level of customer service and deliver the broad product assortment that has become the trademark of the SSV stores. The existing management team at Heavenly will play an active role during the transition phase to SSV ownership.

Immediately after the purchase is finalized, Specialty Sports will begin implementing new operating systems, upgrading existing stores, organizing and shipping winter inventory, and developing a marketing and advertising plan so that these six stores will be ready to accommodate skiers and snowboarders for the coming ski season. A significant advantage for consumers will be the association with Heavenly Sports in South Lake Tahoe and the addition to Any Mountain stores of products from top retailers such as Burton, K2, Volkl, Spyder, and The North Face.

According to Gart, “the decision to acquire these six stores was pretty straight forward for our company. They were the right stores, at the right time, in the right place.”

GREG LEMOND AND TYLER HAMILTON TO PARTICIPATE AT BIKE EXPOS

Denver, Colo., May 12, 2005—The Bicycle Village shops in Aurora and Boulder are holding their annual Bike Expo sales event with an extra attraction this year for cycling fans--personal appearances by two of the top American names in bike racing—Tyler Hamilton and Greg LeMond.

Tyler Hamilton will be at the Bicycle Village shop in Aurora (2802 S. Havana) on Saturday, May 21. He will lead a free morning ride beginning at 9:00 a.m. for fans and cycling enthusiasts. Following the ride, Hamilton will hold an informal question and answer session and sign autographs. Space is limited on the ride and advance registration is required by calling the Aurora Bicycle Village at 303-750-1064. A portion of the proceeds from sales at the Aurora event will go to the Tyler Hamilton Foundation to benefit his two favorite causes--the fight against multiple sclerosis (MS) and competitive cycling.

Hamilton, started his cycling career at the University of Colorado when he joined the university's cycling team in 1992. He won the collegiate nationals in 1993, rode for the U.S. national team in '94, and turned pro in '95. He played a pivotal role in Lance Armstrong’s 1999-2001 Tour de France victories as his “lieutenant” for those three years. Other career highlights include competing in the Olympic Games, winning one of the stages of the Tour de France, and earning 2nd place in the Giro d’Italia 21-day bike race in 2002--with a broken collar bone.

On Saturday, May 28, the Boulder Bicycle Village store (2100 28th Street) welcomes Greg LeMond, three-time Tour de France champion and two-time World Champion. He will also be leading a free morning ride beginning at 9:00 a.m. for avid cyclists and long-time fans. Advance reservations are required by calling the Boulder store at 303-440-8525. In addition to the ride, LeMond will be helping the Boulder store celebrate the grand opening of its newly expanded space that nearly doubles the size of the store. Following the ride, he will meet with fans and sign autographs.

Greg LeMond, was the first American to win the famed Tour de France in 1986. The following spring, he was accidentally shot in a hunting accident and was critically injured when
more than 40 shotgun pellets damaged several major internal organs, his arms, and legs. With a nearly superhuman effort, he returned to cycling after extensive rehabilitation and innovative adjustments for his physical changes and became an inspiration to the world by winning the 1989 Tour de France by a mere eight seconds. He followed up with a second World Championship, and a third Tour victory in 1990 before retiring. Among other honors, he was named the Sports Illustrated Sportsman of the Year.

At both events, there will be hundreds of top bikes available from over 30 manufacturers including Trek, LeMond, Specialized, Merlin, Quintana Roo, Raleigh, and Litespeed. More than 1,000 bikes will be on sale for up to 50% off.

Triathlete Training Camp This Weekend

THE FACTS: Bicycle Village in Aurora is offering a free triathlete training camp on Saturday, April 16 from 11:00 a.m. – 3:00 p.m. Triathalons are growing in popularity in the U.S. and in Colorado. Competitions consist of a swimming, running, and biking and this camp is designed to help athletes start gearing up for the competitive season—whether novices or experienced competitors. In addition to a variety of special sessions, participants can test ride triathalon bikes from manufacturers such as Quintana Roo, Trek, Specialized, and Guru.

Schedule:
11 a.m. to 12 noon – Nutrition open house with samples of the latest power foods and drinks
12 noon – Fashion show with the latest Triathlete apparel for women and men
1 p.m. – Special appearance by Cam “Wildman” Widoff, the first American finisher of the 2004 Ironman Hawaii discussing his experiences as an Ironman Pro
1:30 p.m. – Triathlete Ann Lantz discusses balancing family, career, and triathalon
2:00 p.m. – Clinic with Ironman triathlete Scott Geffre of Bicycle Village on how to improve the transition time between events
2:00 – An Aero Fit Clinic presented by Profile Design