Specialty Sports Venture was started in 1994, by the Gart family, whose legacy in sports retailing began with the unforgettable Gart Bros. Sporting Goods business. What developed from this foundation was a unique business model—a chain of specialty stores in the ski, golf, bike, and fly fishing markets. Today, with over 140 locations, SSV is one of the largest specialty retailers in the country. A combination of flagship stores, retail & equuipment rental shops, each unique location maintains a distinct inventory, staff and local experience.
We’ve worked hard to keep the focus on specializing in just what our customers need depending on where they are and what they’ll be doing. That means selecting product based on local preferences, staffing with experts who are passionate about the sports they sell, and locating our shops in the heart of the resorts and communities where our customers like to play.
And play, they do—at the country’s premier outdoor destinations. Our retail stores are located in all of the major Colorado resorts, and along Colorado’s Front Range, as well as at Heavenly Resort in South Lake Tahoe, CA, and in the San Francisco Bay Area. The retail focus is snowsports, cycling, golf or fly fishing, depending on location and season. But, retail isn’t all we do. We also specialize in ski rentals through our websites www.RentSkis.com & www.skirentals.com - an easy online booking system for guests visiting the top resorts in the U.S. and Canada.
Across the board, whether it’s skiing Lake Tahoe, or biking on the Front Range, we are one of the industry’s top retailers—the #1 Trek bicycle dealer in the nation, and among the top 3-5 dealers for snowsports’ biggest vendors. Whether it’s retail and rentals, or services like ski and bike tuning, outdoor enthusiasts have come to rely upon the SSV model—though they may not know it—to begin their ski, bike, golf and fly fishing journeys. Please visit our stores’ websites to learn more about what makes each location uniquely the best.
